You may not have heard much about Dan Rather lately. I don’t remember seeing him on TV except as a guest on NBC News, but he has been busy writing a new book called What Unites Us: Reflections on Patriotism. (See #WhatUnitesUs.)
Despite your thoughts on Rather and his TV news career of more than a half-century ā notice I didnāt use the word āafterā ā I think we can all agree we need more patriots, and especially right about now.
Rather is also urging Americans to buy his book at small independent bookstores as opposed to alternatives such as chains, which have enough trouble of their own, and online book sites. (See #IndieBookstoreChallenge.)
Leave it to Rather have an opinion on not just whether to buy the book, but where to buy it, including for those of you reading this in Bozeman, Mont.
No! That was not Rather making fun of his age!
Pushing 90 (next Halloween) and having spent his life reporting the world, Rather is Texas through and through, born, growing up and editing the Sam Houston State Teachers College newspaper ā all around the Houston area.
And these days, he’s a force to be reckoned with on Twitter. He has 1,700,000 followers. Further, since people tend to follow accounts they like ā not those they feel indifferent towards nor especially hate ā Rather’s reputation is in first place!

The Twitter accounts with the most followers certainly change over time. I researched and found this year, former President Barack Obamaās account wins, hands down. More than 125.9 million accounts follow him, with Justin Bieber coming in second with 113.1 million. Whoās in 50th place? Rapper Lil Wayne with 35 million followers. I wonder how much Wayne and Ratherās 1.7 million followers overlap. How many do you have?
And perhaps most importantly, besides the number of followers is the amount of engagement. People go onto Twitter and react to what Rather writes. They donāt seem to follow and forget. That wouldnāt be worth much.
Most of what Rather has on his mind, these days, is probably what you have on yours: politics and COVID-19. All but the first and last two posts ā plus a few special retweets from overseas ā are in chronological order.

That was for history buffs.
For non-history buffs, Nero was the was the fifth Roman emperor, living from the years 37 to 68, and ruling from 54 to 68. Heās known for tyranny, extravagance and debauchery. Thereās a popular legend Nero played the fiddle while Rome burned. Actually, the fiddle wasnāt invented until about 1,400 years after Nero’s death.


Of course, there are a whole lot more well-paying positions to be had than just a cabinet. Look at our postmaster general, administrator of general services, and whatever job Andrew Giuliani has. (Wikipedia describes it as an associate director in the Office of Public Liaison who āhelps arrange sports teamsā visits to the White Houseā and he āhas also represented his office in White House meetings on the opioid crisis.ā Giulianiās salary jumped from $77,000 to $95,000 in less than three years. Heās also Trumpās golf buddy and has been called āTrump’s most regular playing partner.ā Maybe he lets the president win.)
Cabinet officials have to be confirmed by the Senate, and more positions than not donāt have that requirement.
Rather reported from the Houston for the Associated Press, United Press (the āInternationalā came later) and the Houston Chronicle. Weāve seen reporters willingly become electroshock weapon victims to show us what law enforcement using Tasers could do, but Rather actually tried a dose of heroin with police permission while doing a story on it. This was the mid-1950s!
Rather also made news as news director of CBS affiliate KHOU in Houston, showing a radar image of Hurricane Carla under a transparent map of the region. Hundreds of thousands of people, scared by the huge size of the storm, evacuated the region, saving many lives. Hurricane Carla wasn’t just big, but strong: the most intense U.S. hurricane landfall on the Hurricane Severity Index.
He started from working for CBS News in 1962 but didnāt exactly adjust to the Big Apple at first so he was returned to the Lone Star State as Southwest Bureau chief in Dallas, and then Southern Bureau chief in New Orleans. (Imagine a network news bureau in New Orleans these days, or even before Hurricane Katrina!)
Rather just happened to be back in Dallas for President John F. Kennedyās assassination on Nov. 22, 1963, for the 95th birthday of President Franklin Rooseveltās vice president (first two terms, 1944-41), John Nance Garner. He was supposed to drop off film at a radio station but found himself near the grassy knoll, ran through Dealey Plaza, and didn’t know anything about the Kennedy story until arriving at the radio station. That’s according to his 1976 autobiography, The Camera Never Blinks.
Rather distinguished himself later that day, and the rest is history.
I can assure you Rather was not referring to his own work.

Nobody can say he doesnāt pick his battles, or know when to agree to disagree. Iām with Dan on this one!
Few could say it better. Iām not one of them.

This musical accompaniment to Donald Trumpās whining wonāt drown out the president. Actually, one website I found claims the first reference to the tiny instrument in popular culture was in a 1978 episode of M*A*S*H, (Mondays at 9/8 on CBS).
āMajor Margaret Houlihan (Loretta Swit) rubs her thumb and forefinger together and says: āItās the worldās smallest violin, and itās playing just for you.āā
Makes me think of this meme:

I taught first grade for eight years. Everybody should be well-rounded.
Sounds like a hard job. Iāll bet some people would fold or crumble, and not get promoted. But not Dan Rather.
His 40+ years at CBS News spanned promotions to foreign correspondent and White House correspondent, six years on 60 Minutes, and then the ultimate: 24 years as anchor of the CBS Evening News, taking over from the forced-to-retire Walter Cronkite, most trusted man in America.
Subbing on April 29, 1975 Aug. 5, 1981
Rather had subbed on Cronkiteās broadcast but now had to make the newscast his own. He started off first place in the ratings, as Cronkite had been for years, but then went to second place, back to first, second again, and finally last.
Rather got a bit of a solo head start against his competitors who ruled network news from the 1980s into the 2000s. Tom Brokaw had a co-anchor and Peter Jennings had two! I also think he was the most unique (if that combination of words makes sense) of the three. Iād give ABCās Jennings honorable mention for his very non-traditional background, but think NBCās Brokaw made his mark with The Greatest Generation, which came well into his anchoring (1998).
(right) a longer-lasting sweater change, April 30, 1982
https://logos.fandom.com/wiki/CBS_Evening_News/Other

There are some sick people of a different kind out there. Not lung, but heart and brain problems.

As this former newscast producer can tell you firsthand, sometimes no news happens and sometimes the same news happens. How do you get an audience to be responsible and interested in the latest, on days like that? An honest sense of sarcasm wouldnāt hurt!
As anchorman, Rather had to deal with other sources of news, such as cable and longer local newscasts, scooping the three networks on national and international news, which was their specialty.
For the first week of September, 1986, Rather tried ending his broadcasts with the word ācourageā and was ridiculed for it. Rather reportedly admitted he was the only person who liked it.
Some say it was Ratherās way of rallying the troops after CBS cut back the news budget, so the most prominent employee ended his broadcast with the word ācourageā for the sake of his colleagues. Others suggested it was because CBS was the target of potentially hostile new ownership. Apparently, there was no real reason other than experimenting with how to close the newscast.
Note that on Wednesday of that week, Rather used the Spanish word for courage, ācoraje.ā The last story that night was about life on the U.S.-Mexican border.
In 1987, new CBS owner Larry Tisch oversaw layoffs of 215 CBS News employees. Among those let go in the major shake-up was correspondent Ike Pappas who asked JFK killer (suspect at the time) Lee Harvey Oswald the question ā āDo you have anything to say in your defense?ā ā on live national television (as a WNEW-New York radio reporter whoād gone down to Dallas after the assassination). There was never an answer because Jack Ruby shot Oswald to death before he could respond!
Thereās a saying that you never cut your way to victory, and lots of companies in and out of the media should think about that. The reason is they keep doing so! Shareholders may win but the public interest doesnāt (especially important for those using the public airwaves), and the division between the rich and the poor grows. And again, it just doesnāt work!
Take, for example, the first night of the Iraqi invasion in January, 1991. CNN scored, NBC did nobody any favors and CBS’ coverage from overseas, overnight sucked. (Even the station NBC owned in Miami admitted so by controversially leaving its parent company’s special report for CNNās.) But Rather, the person, made up for his network’s early bad press by being in Kuwait when Iraq was forced out on Feb. 26.
https://logos.fandom.com/wiki/CBS_Evening_News/Other
Connie Chung joined Rather on the anchor desk from 1993 to 1995 but that didn’t work out. She did become the second woman to co-anchor a network newscast, after Barbara Walters with Harry Reasoner at ABC in the 1970s.
(right) PICTURE PERFECT: Framing fixed by the end of the newscast of record.
https://logos.fandom.com/wiki/CBS_Evening_News/Other

Commenting on a post from my (and probably our mutual) friend, Brendan Keefe. I worked with him at WFSB-Connecticut, 1997-98 and Dan worked in the same building as Brendan, then a WCBS-TV New York reporter, starting in 2003.
āSilence is complicity.ā

Did you get that? You may not have known Dan Rather must follow the Auschwitz Memorial Museumās Twitter site since he retweets the all-too-short biography of an Auschwitz victim on his Twitter feed, every few days. The fact he not only must subscribe but also chooses to retweet them on his feed for the rest of the world to see ā and we’re talking about 1.7 million accounts as of now ā has to mean it’s a guiding force and principle of his life.
We need to be reminded. Just a few days ago, Saturday Night Live made jokes about people in Staten Island angry about COVID-19 restrictions and not believing the Holocaust happened. I hope Weekend Update (with Pete Davidson, who has some Jewish roots) made its intended point.
In honor of Ratherās judgment and wisdom, I will be posting the same, three times, starting now. Itās too bad Twitter doesn’t have a sad button; only like/love.


Heās absolutely right. Do whatās right, donāt keep unnecessary secrets and never let there be an appearance of doing anything wrong.

Seems Rather is thinking everyone in the White House knows the whole Trump presidency gig is coming to a close, whether or not they choose to admit it. Thatās causing people who worked for him to realize the time for an exoneration is almost done ticking, and weāre going to find out what really happened over the past four years. Of course, Iād be unarmed and embarrassed in a writing contest with Dan Rather!

Itās like what I wrote about earlier with no news, except instead of the votes trickling in, itās the non-believers mindsā changing that are trickling. Itās also like the movie Groundhog Day, which I should watch someday!

A good reminder from many official oaths ā including the presidentās, which weāll hear repeated twice on Jan. 20 ā that we have enemies within, but hardly any of the groups mentioned over the past four years are the enemy. Thatās where President Trump and his sheep get it wrong. Being of a certain religion or coming from a place to our south doesnāt automatically mean you donāt belong. Oh, and members of our military swear (or affirm) the oath upon enlistment, so letās hope things donāt get to…

Chung lost her job shortly after interviewing Kathleen āKitā Gingrich, mother of new Speaker of the House, Newtie. The trusting 68-year-old admitted to the nation her son Newt told her then-First Lady Hillary Rodham Clinton was a ābitchā and she made the admission after Chung told her the answer would be, ājust between you and me.ā
CBS, 1995 Wikiquotes CBS, 1995
You can watch the Chung-Gingrich exchange here.
The network lost a whole bunch valuable affiliate stations on channels 8, 5, 6 and 2 to Fox, leaving CBS on stations with channel numbers 19, 46, 58 and 62 in those same cities ā Cleveland, Atlanta, Milwaukee and Detroit, respectively ā that didn’t exactly have state-of-the-art news departments ā if they had any ā when the local news leading into Rather’s broadcast affected his ratings so strongly. News is the best lead-in to news.
CBS itself bought the station that became WWJ-CBS62 and now runs the CBS Evening News between two episodes of Family Feud. (Disclosure: I was offered the opportunity to produce the 11pm newscast there in 2001, when there were bigger plans. Luckily, I decided to stay in Philadelphia.)

What a way with words, a month after Election Day!

āHey Dan! I know what you were doing Friday night!ā Good suggestion for all with on-demand, DVDs, VHS, Betamax, etc. That part just doesnāt matter.

Draw a picture in your head.

Do you know where he got this? In late October, in the first presidential debate (if you really have to use that term for what happened), President-elect Joe Biden mentioned the U.S. was facing a ādark winterā as the Coronavirus continued to spread unabated. Sadly, it has. The earliest I could find this winter associated with discontent due to the COVID-19 pandemic and its economic effects was further back ā in early October ā in an opinion piece in The Lowell (Mass.) Sun.


So how popular is Dan Rather on Twitter? Again, the latest number before I publish, but you can always click here to see the latest number (by hundred thousand when one gets so popular). You see who he responded to, but HABF is actually the Hilaria and Alec Baldwin foundation. I swear, if I had money, Iād want a foundation. I promise it would be like the Baldwinsā and not the Trumpsā ā any of theirs.

Wouldn’t that have been nice! I guess politicians on the right were wrong, getting people’s hopes up, just to let them down. I also knew better than to believe the Lucky Charms leprechaun mascot, Lucky, who claimed the cereal was āmagically delicious.ā It wasnāt.

As for his departure from CBS, according to the Briscoe Center for American History at The University of Texas at Austin: āOn Sept. 8, 2004, Dan Rather reported on 60 Minutes II about then-President George W. Bushās service in the Texas National Guard during the Vietnam War.ā The producer had broken the Abu Ghraib torture and prisoner abuse story, a few months earlier.
āThe report was quickly attacked by bloggers, who questioned the authenticity of a series of documents known as the Killian documents and who focused on the spacing, fonts, and superscript. Rather and his team stood by the story, arguing that the bloggers and the media who picked up their critiques were deflecting away from the questions the reports asked. Ratherās team viewed the memos more as a piece of corroborative evidence and continued to believe in the veracity of the storyāwhich was never questioned itself. CBS nevertheless asked Rather to apologize for the story on air, as the memos could not be authenticated and Bill Burkett, the man who had provided the memos, admitted to have misled CBS about the provenance of the documents.
āOn Nov. 24, 2004, Rather announced he would step down as anchor the following March 9, 2005, exactly 24 years after he succeeded Walter Cronkite in 1981.ā
CBS appointed an outside panel. After Dick Thornburgh and Louis Boccard reported their findings, CBS asked three executives to resign, and fired the producer.
Rather retired as anchor of the CBS Evening News as he said, in March, 2005.
He ācontinued working for 60 Minutes Wednesday until the show was canceled in May 2005. He then worked for 60 Minutes until he left CBS in June 2006, as his contract, contrary to what had been verbally agreed upon, was not renewed.ā
The controversy led to a lawsuit which was dismissed.
āRather has stood by the story.ā

But Rather isn’t through with TV. On the cable channel AXS TV (formerly HDNet), Rather
āstarted a weekly news magazine, Dan Rather Reports, for which he was nominated for and won numerous awards.ā
Now, he conducts long-form interviews with musicians and other entertainers on The Big Interview with Dan Rather. He also hosts an online newscast called The News with Dan Rather on The Young Turksā YouTube channel.
The Briscoe Center even has a Controversies page on its DanRatherJournalist.org website, so you can go there and be assured Rather and his fellow Texans did not overlook these gutsy incidents:
- his punch at the 1968 Democratic National Convention,
- trouble with Richard Nixon (the āAre you running for something?ā exchange),
- defamation lawsuits against 60 Minutes,
- the āWhat’s the frequency, Kenneth?ā attack in 1986, the REM song it inspired and also the conclusion,
- the 1987 āMiami Walk-outā over tennis running two minutes into his newscast and Rather leaving CBS with six minutes of unprecedented black screen,
- the 1988 controversial nine-minute interview with presidential candidate Vice President George H.W. Bush (Watch Bush asking Rather if he should be judged by the six minutes in Miami and Bush not answering questions about his responsibility in the Iran-Contra affair ā below!), and
- suing longtime employer CBS, claiming the network broke Rather’s contract, committed fraud, tarnished his reputation, and restricted his ability to seek work. (It didnāt.)
Besides big interviews, Dan Rather is a Texas-sized author.
1991 1999 2020
The first two books are from the BLOG POST AUTHORās personal collection. My only regret is they’re not autographed, but thereās still time.
Besides the new What Unites Us: Reflections on Patriotism, Dan Rather is responsible for The Palace Guard, The Camera Never Blinks and The Camera Never Blinks Twice, Rather Outspoken: My Life in News, and more. Click here for a longer list of Dan Ratherās writing, with details, from Amazon (sorry!) along with information on his podcast, Blinking Red.

I actually left a letter to the editor in the middle of I Remember. It was published during my college days, either by The Tampa Tribune or St. Petersburg Times. That’s not too important anymore. Since then, the Times changed its name and bought the Tribune.
Running for elected office is one thing Dan Rather hasn’t done. Think again how much age should be a factor in electing a president.
Rather is also known for what have become known as Ratherisms. Look it up. The L.A. Times defined them in a headline as āmetaphors anchored in folksy truisms.ā The quips kind of just came out, especially while ad-libbing for a long time on, say, election night. The Briscoe Center offers this compilation of Ratherisms. Of course, the list is not complete. Ratherisms remain; some just moved from TV to Twitter, as you’ve been reading.

Way too many people go on working when they shouldāve retired years or even decades earlier. Many have no choice but Dan Rather certainly doesnāt have to worry about money. He may not be doing what he thought heād be doing, but heās productive, interesting, educating and doing it well.

Looking ahead, Rather wants more Twitter followers, so click here! I follow and hope you will, too. Oh, and the man can still write a convincing tease.
A popular way for network news to work the system in its favor: Retitling its broadcasts https://www.adweek.com/tvnewser/cbs-news-is-retitling-its-broadcasts-a-bit-too-frequently-this-summer/450102/
Lil Wayne pleads guilty to federal firearm charge https://www.cnn.com/2020/12/11/entertainment/lil-wayne-gun-charge-guilty-plea/index.html
“President Trump granted a full pardon to Dwayne Michael Carter Jr., also known as āLil Wayne.ā Mr. Carter pled guilty to possession of a firearm and ammunition by a convicted felon, owing to a conviction over 10 years ago. Brett Berish of Sovereign Brands, who supports a pardon for Mr. Carter, describes him as ātrustworthy, kind-hearted and generous.ā Mr. Carter has exhibited this generosity through commitment to a variety of charities, including donations to research hospitals and a host of foodbanks. Deion Sanders, who also wrote in support of this pardon, calls Mr. Wayne āa provider for his family, a friend to many, a man of faith, a natural giver to the less fortunate, a waymaker, [and] a game changer.ā”
Mr. Cohen’s research, compilation and commentary are all stellar. Engaging, informative, and compelling. Thank you for this!
#1 in every weekday newscast: āFrom 2013 to 2020, we grew our staff by 20%. This additional staffing help[ed] give our news operation the support needed to launch our Washington, D.C., Havana and Caracas bureaus.” https://marketshare.tvnewscheck.com/2020/12/09/wplg-sweeps-november-news-ratings-in-miami/