The phrase “Digital First” is nothing new. Managers in TV station news departments have been saying it for years, but they really hadn’t practiced what it means. Years ago, news directors thought viewers getting information sooner would not feel the need to watch TV newscasts, which was where the money was made and so was … Continue reading Adding my own few points to Nexstar’s ‘Digital First’ strategy
Time for the obvious, yet again. News organizations post their news on Facebook and other social media sites. Those articles, videos, slideshows, etc. also get picked up on search sites like Google, Yahoo and Bing (Microsoft). If they use the correct SEOs (Search Engine Optimization words) and have a little luck (or pay a … Continue reading Don’t post your content on Facebook if you don’t want readers getting it for free!