Nothing against my friends at CBS, but…

AT&T — which owns DirecTV, DirecTV Now and U-verse — released a statement saying it “offered to pay CBS an unprecedented rate increase and the highest fee we currently pay to any major broadcast network group. CBS has refused.” On the other hand, CBS claims it’s “simply looking to receive fair value for its popular … Continue reading Nothing against my friends at CBS, but…

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Adding my own few points to Nexstar’s ‘Digital First’ strategy

The phrase “Digital First” is nothing new. Managers in TV station news departments have been saying it for years, but they really hadn’t practiced what it means. Years ago, news directors thought viewers getting information sooner would not feel the need to watch TV newscasts, which was where the money was made and so was … Continue reading Adding my own few points to Nexstar’s ‘Digital First’ strategy