Flakes and facts, lots on my mind

Gotta love a snow day if you don’t have anywhere to be. Yes, I have a busy week ahead and things to prepare, but they don’t require going out.

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http://philadelphia.cbslocal.com/cbs3-radar/

The TV people were right this time. It’s almost 1pm and I’m supposedly getting 3 inches of snow an hour, which should end up as 6-10 inches when it’s done, and the snow didn’t even stick at first.

The storm comes less than a week after this last one, last Friday.

2018-03-02 snowy icy friday
March 2, 2018

Luckily, I have lots on my mind to share with you today.

From ugly weather (to those of you in Florida) to an ugly video: Monday, Britain’s Independent reported, “The National Rifle Association has released a video containing a threatening message to journalists, warning them ‘your time is running out.’”

NRA National Rifle Association official logoYou see an angry looking and sounding “conservative political activist and TV host Dana Loesch telling “every lying member of the media” that “we are done with your agenda” and they have “had enough.”

She names lots of media hosts and shows. Then, at the end, she ominously says, “Your time is running out. The clock starts now,” and she turns over an hourglass.

Talk about bitter! Thousands of Americans have stood behind the young survivors of the Marjory Stoneman Douglas High School massacre in Florida that killed 17 of their classmates, as they called on lawmakers to reform the gun rules.

Click here for more details and reaction to the video.

video games

Also Monday, Variety reported President Trump will be talking about gun violence — with leaders of the video game industry!

According to the Entertainment Software Association, which represents major video game makers:

“Video games are enjoyed around the world and numerous authorities and reputable scientific studies have found no connection between games and real-life violence.” … “Like all Americans, we are deeply concerned about the level of gun violence in the United States. Video games are plainly not the issue: entertainment is distributed and consumed globally, but the U.S. has an exponentially higher level of gun violence than any other nation.”

But a group spokesman says they’ll be there anyway.

The entertainment magazine reports after the Parkland massacre, the President said,

“I’m hearing more and more people say the level of violence on video games is really shaping young people’s thoughts.”

The ESA — which operates a voluntary ratings system — said the White House meeting

“will provide the opportunity to have a fact-based conversation about video game ratings, our industry’s commitment to parents, and the tools we provide to make informed entertainment choices,”

but their titles don’t contribute to real-life mayhem.

In 2011, the Supreme Court struck down a California law to restrict minors’ access to video games, ruling it’s protected by the First Amendment.news flash

I’m excited about something else. It’ll help you watch out for hidden agendas in news, or media that knowingly publish falsehoods or propaganda.

The Nieman Journalism Lab announced a start-up initiative called NewsGuard that’ll fight fake news by rating more than 7,500 news sources. NewsGuard says it plans to hire dozens of people with journalism backgrounds and have them

“research online news brands to help readers and viewers know which ones are trying to do legitimate journalism — and which aren’t.”

The ratings will be like a traffic light. A real newspaper publishing good content will get green. A fake news site will get a red. Then, according to Nieman,

“A site that’s not putting out deliberately fake news, but is overwhelmingly influenced in its coverage by a funder that it’s not eager to disclose? Maybe a yellow.”

And the ratings — called “nutrition labels” – will come with “a 200- to 300-word write-up on each source’s funding, its coverage, its potential special interests, and how it fits in with the rest of the news” world since the founders acknowledge not all of the sites in a given color category are equal.

websites

I can’t wait for this to start. The folks behind NewsGuard are Steven Brill (founder of The American Lawyer and Court TV) and L. Gordon Crovitz (former publisher of The Wall Street Journal).

Brill told CNN “algorithms aren’t cutting it, so real-life reviewers are needed to judge reliability.”news websites

They say their “goal is to give everyone the information they need to be better informed about which news sources they can rely on — or can’t rely on.”

Analysts will work in pairs. They may not settle on a rating if they feel they don’t have enough information to be confident, or have editors weigh in if the analysts disagree.news interview

Plus, “The company will also have ‘a 27-7 ‘SWAT team’ that responds to breaking news and news items that are suddenly trending.”
It plans to stay in business by licensing “NewsGuard’s encyclopedia of news sources to social media platforms and search engines” – in other words, GoogleMicrosoft, Facebook and Twitter, which could leave out the reds or use them with a warning – and offering advertising for businesses that “want to be spared any embarrassment that comes from advertising on deliberately fake sites.”generic website

Brill said the tech companies will pay because, “We’re asking them to pay a fraction of what they pay their P.R. people and their lobbyists to talk about the problem.”

Good luck, guys!

Rupert Murdoch wikimedia commonsNow, to Rupert Murdoch’s chutzpah and greediness. In January, he called for Facebook to pay for the content his companies – 21st Century Fox and News Corp. – publish on the site, while it’s Mark Zuckerberg’s company that really does him a favor by distributing the stuff! (You can decide how much the stuff is worth until NewsGuard kicks off.)

Now, the U.K.’s The Register is reporting Facebook “abandoned its ‘fix’ for news after publishers complained about a drop in traffic” and that’ll mean more clickbait for the rest of us.

Facebook had added an Explore tab in October, to show us more from friends and family on our News Feeds, and remove professional publishers.

The Register described a few examples:

“Clickbait-focused publishers such as Buzzfeed had benefited enormously from being promoted on Facebook – and owed much of their success to lightweight ‘shareable content.’ But after the changes, traffic dropped sharply. Facebook rushed to assure publishers it was just a test. It has now formally abandoned the experiment, counting “feel-good news and service content” publisher LittleThings among the casualties.”

facebook f logoOn Feb. 28, the U.K.’s Business Insider reported once flourishing women-focused digital publisher LittleThings closed down, blaming Facebook’s huge algorithm tweak.

The Register explained Facebook has “come under fire” since the 2016 Presidential election. First, the News Feed was “hand-curated by low-paid graduates” but “accused of political bias.” Then it replaced the people “with an algorithm that valued ‘engagement’” but a “low bar for inclusion” exposed more “inflammatory and bogus material.”

It also quoted former senior Facebook exec Antonio Garcia Martinez, who explained how viral content was given a premium value.

“Rather than simply reward that ad position to the highest bidder, though, Facebook uses a complex model that considers both the dollar value of each bid as well as how good a piece of clickbait (or view-bait, or comment-bait) the corresponding ad is,” Martinez said. “If Facebook’s model thinks your ad is 10 times more likely to engage a user than another company’s ad, then your effective bid at auction is considered 10 times higher than a company willing to pay the same dollar amount.”

Donald TrumpAnd Donald Trump’s campaign – which spent very little money – was playing by Facebook’s rules since “rural targets were cheaper to reach than urbanites, and Trump wanted to reach them, so Facebook ad spending proved to be very good value.”

Bottom line, according to The Register:

“The results of Facebook abandoning this particular experiment is that clickbait-hungry publishers will continue to rely on the platform for exposure, rather than building their own brands, and Facebook will rely on clickbait-y free content to keep people on the site. It’s a marriage of the desperate.”

mark zuckerberg facebookThat’s not what I wanted to read.

I suggest Zuckerberg suspend all Fox and News Corp. accounts from Facebook for a week. Every newspaper, TV station, news anchor, etc. That should show ‘em!

Meanwhile, Miami’s CNN’s Jeff Zucker accused Facebook and Google of having a duopoly or monopoly on money from digital content, and wants regulators to look into the two companies.

jeff zucker cnnKeep in mind, CNN was a monopoly on 24-hour cable news from June 1, 1980 to 1996 when MSNBC started on July 15, and Fox News Channel went on the air on Oct. 7. (That’s except for when ABC/Westinghouse’s Satellite News Channel competed from June 21, 1982 until Oct. 27, 1983, and CNN founder Ted Turner bought it.)

Sounds like a sore loser. His ratings stink.

Late last month, he tried to come across as a spokesperson trying to protect good journalism when The Hollywood Reporter quoted him as saying,

“Everyone is looking at whether these combinations of AT&T and Time Warner (his own company, which AT&T wants to buy for $85 billion, and may put his own job in jeopardy -Lenny) or Fox and Disney pass government approval and muster, the fact is nobody for some reason is looking at the monopolies that are Google and Facebook. … That’s where the government should be looking, and helping to make sure everyone else survives. I think that’s probably the biggest issue facing the growth of journalism in the years ahead.”

Government “helping to make sure everyone else survives” sounds a whole lot like President Obama bailing out the U.S. banking and auto industries during the Great Recession. It was probably the best thing he did as President. Philosophically, maybe he shouldn’t have, but nobody can deny it worked and saved jobs.

But the banking and auto industries are not journalism. They’re not protected by the First Amendment. And intelligent people will turn to quality news, even if it’s hard to find, and that has already become harder and harder for years.

Advice for Zucker: Do a better job on TV. In contrast to President Obama, explain why you hired so many digital staffers a year ago, only to lay off roughly 50 of them last month – and why you shouldn’t be one to go.cnn

Vanity Fair reports, “Several high profile digital initiatives are being scaled back.” Media analyst Jeffrey McCall told Fox News the layoffs “seem to suggest that CNN may have outkicked its coverage” and Zucker wanted his digital group to “grow too quickly” before having a “comprehensive plan” in place. Also, “It does seem odd that these cuts are apparently targeted for the digital side at this time, when most strategists seem to think that’s an area for potential growth,” McCall said.

And the kicker (rather than “kick ass”), according to the Fox article,

“Last month, YouTube star Casey Neistat — hired by Zucker on the recommendation of his teenage son — abruptly walked away from CNN less than two years after CNN reportedly paid more than $20 million for his video-sharing startup Beme.”

at&t time warnerTime Warner is a big company. It owned AOL – one of the early pioneers of the Internet – until about the time you were hired. Why didn’t TW compete? Or did it, and free enterprise sent the experiment to wherever those 50 laid off digital staffers are?

According to TV Newser, the Justice Department sued to block the AT&T-Time Warner deal back in November, and the antitrust trial is set to begin March 19.

Zucker, get more people to your website and have your digital salespeople do a better job, you sore loser, or you’ll be out of a job!

comcast new 595x227Back to 21st Century Fox’s Murdoch. He got a black eye about a week ago when Philadelphia-based Comcast (the cable company that also owns competitor NBC) topped his company’s offer to buy the 61 percent of Sky PLC it didn’t already own. That could halt Fox’s attempt to consolidate ownership of the British broadcaster. It has owned 39 percent of Sky for years.

comcast
Today on https://corporate.comcast.com/, obviously important to the company!

But even more importantly, Sky is supposed to be one of many assets Fox plans to turn around and sell to Disney (owner of ABC) — while keeping only its American broadcast network, TV stations (you know by now Fox doesn’t bother list them on its Stations Group website) and plans to buy more, the Fox News Channel and the Fox Business Network — in a separate $52 billion follow-up deal.

But Fox was cheap.

fox sky news disney

Reuters reports Comcast offered £12.50 per share ($31 billion), significantly higher (more than 16 percent) than Fox’s £10.75 per share. (Yes, I know how cheap Fox is. I worked for them. The one exception is the NFL.) Sky already agreed to be sold to Fox, but the British government delayed the takeover because it’s concerned about Rupert Murdoch’s influence. In 2011, he closed the News of the World after its journalists admitted hacking phones to get scoops, but he still owns The Sun and Times newspapers.

Fox promised to keep Sky News fully independent for ten years, but faces skepticism across the pond. And with a ten-year promise, I don’t understand how it could be sold to Disney.

Reuters reports Sky’s shares jumped more than 20 percent, while shares of Comcast, Fox and Disney all fell. So if the Sky-to-Fox first part doesn’t happen, investors may expect a bidding war.

You’ll remember in December, Comcast bid $60 billion for Fox’s assets – “substantially more” than Disney – maybe even $10 billion more, according to Philly.com. But Disney’s bid beat Comcast’s. The Wall Street Journal reported Murdoch “was concerned that a Comcast deal would be opposed by U.S. regulators and instead opted for the lower Disney offer.” The deal still needs approval from the Justice Department.

The Hollywood Reporter says Comcast said at the time:

“When a set of assets like 21st Century Fox’s becomes available, it’s our responsibility to evaluate if there’s a strategic fit that could benefit our company and our shareholders. … That’s what we tried to do, and we are no longer engaged in the review of those assets. We never got the level of engagement needed to make a definitive offer.”

More merger news: Broadcasting & Cable reports eight of the 50 states’ attorneys general came out against the SinclairTribune merger. They told the Federal Communications Commission “it does not have the authority to raise the 39 percent national audience reach cap for TV station groups, that it does have the authority to eliminate the UHF discount” – the old rule that discounts the number of viewers UHF stations reach by half, because they were weaker and harder to watch years ago before modern technology like cable, computers, etc. – and that it should eliminate the discount.

That UHF discount was gone until FCC chairman Ajit Pai – a President Trump appointee under investigation for improperly pushing for rule changes to benefit Sinclair Broadcasting in its attempt to acquire Tribune Media. Now it’s back. Critics say Sinclair has forced local stations to provide favorable coverage to Republican candidates for years.

Ajit Pai fcc wikipedia
Ajit Pai (Wikipedia)

B&C claims Pai is “saying the previous commission should have considered the cap and the discount together, which it is now doing.”

The attorneys general are from Illinois (home to Tribune), Pennsylvania, Iowa, Maine, Massachusetts, Rhode Island, California and Virginia.

They – according to B&C – argue “getting rid of the cap would threaten diversity, competition, and localism, and cites Sinclair Broadcasting, whose Tribune deal would benefit from lifting or eliminating the limit, pointing out that it distributes news stories that must run in its newscasts.”

generic tvIn November, The Baltimore Sun reported Maryland’s attorney general opposed the takeover because “the combination would decrease consumer choices and diversity in the media marketplace.” Sinclair is based in Maryland.

According to The Sun, Sinclair claims “the merger would allow the new company to better serve local viewers with expanded local coverage, better facilities and more programming, delivered in part by operational efficiencies.”

The company announced it would sell several stations to stay under a new cap, but the deals it reached would let it continue to control the New York and Chicago stations it sells, so those big cities won’t count. (Is there ANYBODY who thinks that’s OK?)

WPIXAccording to Variety, Sinclair will sell WPIX-New York for a measly $15 million to Cunningham Broadcasting. More than 90 percent of that company’s stock is controlled by trusts owned by the estate of Carolyn Smith, the late wife of Sinclair founder Julian Smith and mother of Sinclair chairman David Smith. So the Smith children own it. Talk about a shell corporation! Cunningham owns 20 stations but at least 14 of them are run by Sinclair!

WGN-TVAnd it would sell WGN-TV Chicago for just $60 million to Steven B. Fader, chairman of Baltimore-based Atlantic Capital Group and business partner of David Smith in Atlantic Automotive Corp.

Those stations are worth hundreds of millions of dollars, maybe a half-billion.

On top of that, Variety says,

“Sinclair would not only continue to operate the stations and receive the lion’s share of their revenue, but the sale agreement with both buyers gives Sinclair an option to buy the stations back within eight years. That’s seen as a marker for the company to bide its time in the hopes that the FCC relaxes its station ownership restrictions in the near future.”

The $3.9 billion deal – if it goes through – would make the nation’s largest television broadcast company even larger. Sinclair is already largest with 191 stations, while Tribune brings another 42 stations before divestitures. The post-merger reach would be 72 percent of U.S. homes. (Does that include the huge markets of New York and Chicago?)

This is something I didn’t consider in my last blog, about the possibility Fox buys Miami’s CW affiliate WSFL due to the merger, even though it doesn’t produce news, and gives up strong affiliate WSVN – simply to own a Miami station since Miami has an NFL team, the Dolphins. TVNewsCheck‘s editor Harry Jessell reported, “Fox has one other obvious option in Miami. It could buy ABC affiliate WPLG.” Warren Buffett’s Berkshire Hathaway bought it from Graham Media (the former Post-Newsweek) in 2014, and it’s Buffett’s only station.

I’m sure Buffett makes money but he has no vertical integration. Graham was supposed to help run the station after the sale, and it still has a Graham station look. So does its website. Also, Buffett is not the type to get attached (except maybe to Omaha) and would be willing to cash out of the price is right.

If he sells WPLG to Fox, then it makes sense ABC would probably call WSVN. Makes the most sense by far, but I wouldn’t swear on anything. In 1988, CBS seemingly surprised everyone by buying the former WCIX instead of affiliating with WSVN.

Jessell also reported he spoke to Ansin who said Fox hasn’t mentioned anything about “moving into the market and no expression of interest in WSVN.”

I also want to point out another example of a TV network not renewing a local TV station’s affiliation because it competed for viewers in part of a city where the network owned its own station. The last blog mentioned NBC getting rid of WMGM in Atlantic City because of its Philadelphia station, WCAU, and how ABC was much nicer years earlier when it paid the owner of KNTV in San Jose to leave the network because it owned KGO-TV in San Francisco. (WMGM shut down its news department.)

Since then, I remembered NBC dropped WHAG (now WDVM) in Hagerstown, Md., in the middle of 2016 because of Washington, DC’s WRC. Since then, the independent station really became competition, expanding its coverage area by 1.2 million households, also serving Chambersburg, Pa., Martinsburg, W.V. and Winchester, Va.

Also, I learned NBC dropped KENV-DT in Elko, Nev., which served a lot of the Nevada side of the Salt Lake City market. It aired its own news, but was run out of Sinclair NBC affiliate KRNV in Reno. That goliath Sinclair also owns three stations in Salt Lake City, but not the NBC affiliate. KENV is actually owned by Cunningham Broadcasting, and it shut down its news department.

wkptAnd then I remembered something similar in the Tri-Cities of TN/VA, where I used to work. ABC dropped affiliate WKPT, the only TV station owned by Holston Valley Broadcasting. Yes, the station was weak. But no, there weren’t any other local stations that carried news. And no, ABC couldn’t get one of the two that did to change over to ABC. Instead, it made a deal to put ABC on the CBS affiliate’s subchannel! That shows it pays to be big and powerful (in contrast to what happened at Ed Ansin’s two stations in Miami and Boston), and that networks have a lot more possibilities for affiliates when it comes to subchannels. It’s not a good idea to get on their bad side. WKPT dropped local news and I showed you the unbelievable farewell to the main anchor just before that happened!

Thursday Night Football logoAnd Jessell also wrote he’s hearing “Fox is once again pushing the idea that it should represent its affiliates in all retrans negotiation.” That means instead of each station demanding money from cable and satellite companies to carry them, Fox would do the work for them all and send each station its share. It would carry the power of nearly 200 stations, and those stations won’t have to bother negotiating. Of course, Fox would also carry power over the stations, and the network’s opinion is its programming (sports) makes the stations worth more and will take its share. Plus, somebody has to pay for Thursday Night Football!

For me, it was nice peeking out the window and watching the snowstorm as I wrote, but like this blog, and certain stations’ newscasts, it appears to be over.

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http://philadelphia.cbslocal.com/cbs3-radar/

feature snow

By the way, you’re not alone. This blog site reached more than 10,500 views today! Please, if you like what you read, subscribe with either your email address or WordPress account, and you’ll get an email whenever I publish.

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Sinclair, Tribune TV stations combined: Why it’s not a done deal yet

Let’s start by updating my latest post on television. Last Thursday, in discussing Fox Sports paying a fortune for Thursday Night Football, I brought up Sinclair Broadcast Group – the largest TV owner in America – trying to buy Tribune Broadcasting, another biggie.

Sinclair had given hints on what it would divest in order to get approval from the Federal Communications Commission (public airwaves) and Justice Department (antitrust) ownership limits. You’ll find that here.

Also, I mentioned the FCC’s internal watchdog is looking at whether its chairman, Ajit Pai, pushed too hard for the blockbuster $3.9 billion deal by having his agency let television broadcasters own a lot more stations than they were allowed. That happened mere weeks before the deal was announced.

Ajit Pai fcc wikipedia
Ajit Pai (Wikipedia)

Those against the deal question the timing of the rule changes, and also Pai’s meetings with Sinclair representatives.

Bloomberg reported an FCC spokesman called the accusation against Pai “absurd.”

It used to be a company’s stations couldn’t reach more than 39 percent of the country but the change is, the FCC restored the old rule that lets companies “discount” the reach of their UHF stations in the formula, because those stations were weaker, pre-cable and satellite.

Sinclair’s stations reached 38 percent of the country before the Tribune deal – just short of 39 percent — but with the UHF stations, the combined company would legally reach 72 percent!

Tribune has 42 stations, and Sinclair either owns or operates 193. That’s noteworthy because some stations will still have to be spun off to comply with even the relaxed rules.

So who plans to buy the stations Sinclair would divest if the deal goes through?

Fox TV stations21st Century Fox, since Disney/ABC plans to buy most of its assets, leaving the so-called “New Fox” with just the Fox network; 28 TV stations in 17 markets, covering more than 37 percent of homes, but the Fox Television Stations Group’s website STILL doesn’t list them, as I’ve written time and time again; the Fox News Channel; the Fox Business Network; and a whole lot of cash in exchange for everything else including its studio.

Besides, Sinclair owns more Fox affiliates than anyone else, giving it power, and owns more Fox affiliates than stations of any other network. In fact, Variety reports that after the deal, Sinclair will have more Fox affiliates than even 21st Century Fox itself owns!

And Sinclair is proposing it be allowed to keep multiple stations in Harrisburg, Indianapolis, and Greensboro, N.C. — even though FCC rules say a company can’t own two of the top four stations in a local market. Three people familiar with the negotiations have said the two sides are expected to come to an agreement eventually.

map Harrisburg Indy Greensboro

The question is: Will the merger bolster local news coverage and be a stronger competitor to internet giants like Facebook and Google — or harm competition?

Broadcasting & Cable magazine quotes Business in the Public Interest chairman and CEO Adonis Hoffman, a former top FCC staffer, as saying,

“When any number of companies outside the broadcast sector can reach the entire country with the same programming, the national cap becomes a fiction that limits, and applies only to, broadcasters.”

I say those other companies — cable, satellite and the internet — don’t use our public airwaves and broadcasters do, so the rules should be different.

NFL Logo

Last Thursday, I also wrote about Fox trying to buy stations in cities with NFL teams. I don’t exactly care for the emphasis Fox has put on that, since teams have been moving. But it already has a wide majority of the NFC, which it mostly carries Sunday afternoons, and the AFC becomes even more important since Fox will be carrying Thursday Night Football.

sinclair before tribune
Sinclair’s reach without Tribune

So the plan is for Tribune’s WPIX-New York (CW) and WGN Chicago (independent) to be sold, but still operated by Sinclair, which wants its stations to be seen all over the country and is how it has operated around the rules for years.

Really gone will be Tribune’s Fox affiliate KSWB-San Diego.

map seattle sacramento san diego salt lake city denver clevelend miami

Expected to be gone are Tribune’s Fox affiliates in Seattle (KCPQ), Denver (KDVR, which Fox once owned), Salt Lake City (KSTU, which Fox once owned), Sacramento (KTXL) and Cleveland (WJW, which Fox once owned). Let this show Fox owned but sold three of those five stations, which shows a lack of commitment to those communities.

Plus, there’s Tribune’s CW Miami-Fort Lauderdale affiliate (WSFL-Channel 39).

Imagine the Fox network buying Miami’s WSFL. I’m sure Fox affiliate WSVN’s owner Ed Ansin would have something to say about that. He has more experience than anyone in that situation because NBC did it to him twice: in Miami in 1989 and Boston in 2017.

Tomorrow, I’ll have details from history on why he should be worried, even though the status quo since 1989 has been good for both him and Fox.

Here is a hint: I used the phrase “a lack of commitment to those communities” a few paragraphs ago.

By the way, please, if you like what you read, subscribe to this blog site with either your email address or WordPress account, and you’ll get an email whenever I publish.

And one more thing about the FCC’s chairman, Ajit Pai. Last Friday, he won the National Rifle Association’s “Charlton Heston Courage Under Fire Award” at the Conservative Political Action Conference for successfully pushing to repeal his agency’s net neutrality rules that are popular with the public.

nra instagram example
https://www.instagram.com/p/BeGTtHtHeft/?taken-by=nationalrifleassociation

Just today, The Washington Post reported, “Surveys last year showed that more than 80 percent of Americans, and 75 percent of Republicans, preferred keeping the FCC rules on the books rather than repealing them.”

The Hill reported, “Pai’s award is a handmade Kentucky long gun, which will be housed in the NRA’s museum in Fairfax, Va.”

Those net neutrality rules made internet companies common carriers like your phone or electric company, equal to all. But according to the American Civil Liberties Union, “What you can see on the internet, along with the quality of your connection, are at risk of falling victim to the profit-seeking whims of powerful telecommunications giants.”

ACLU logo

The Post reports, “There are still “opportunities to challenge the FCC in court and in Congress,” and this afternoon, Ars Technica announced, “The Washington state legislature has approved a net neutrality law that applies to all wired and wireless Internet providers in the state and prohibits blocking, throttling, and paid prioritization.”

If worst comes to worst, the fight to keep net neutrality could become a state by state issue — harder than convincing the FCC, but already being discussed in “more than half of US states.”

generic map usa

The rights of TV station owners vs. the public

tv news advertising

By now, I’m sure you realize I’m a fan of the underdog. Fly, Philadelphia Eagles, fly!

I also strongly believe in holding people in high positions accountable for their acts, even off the clock. Can’t deny that after the recent string of sexual harassment allegations and confessions from some of the smartest and most talented people in America.

That’s why I reacted so strongly when I saw this article by the editor of TVNewsCheck, one of several industry websites.

I’ve written articles condemning the loosening of many regulatory protections, like net neutrality.

Harry Jessell, who I tried to reach privately on LinkedIn (I always try to reach somebody privately before writing about them), wrote a column called “End Discriminatory Regs Against Broadcast” and it’s exactly what you may expect.

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He argued TV stations face too many rules and that Sinclair Broadcast Group should not have to pay a tentative $13.4 million fine to the Federal Communications Commission for “allegedly airing news programming that was paid for by a sponsor.”

fcc federal communications commission

Keep in mind, Sinclair owns 193 TV stations in 89 cities. See if they’re on the air where you live. They may be soon! Not too shabby!

sinclair before tribune
from http://sbgi.net/tv-stations/

That’s because FCC rules were recently loosened — reportedly cheered on by President Trump — so it can buy the Tribune Media stations around the country. That’ll get Sinclair’s controversial perspective on a tremendous number of new screens in big cities like New York, Los Angeles, Chicago, Philadelphia and Miami, among others, for the first time. Not too sympathetic!

It just bought Bonten Media Group‘s five stations including WCYB in the Tri-Cities of TN/VA, where I used to work. Click here and see how the WCYB website’s look seemed to change overnight. It’s like everything is becoming the same and there’s no need nor room for creativity. (Try to be creative and risk being kicked out, even if you’re specifically asked for suggestions during your interview. Companies want their own style and tone.)

wcyb
www.wcyb.com

Sinclair requires conservative commentaries sent from its Maryland headquarters to air during its stations’ local newscasts. That causes viewers to think the biased people they see every night, tossed to by their local anchors, are local as well.

In 2004, Sinclair barred the ABC affiliates it owned from airing the episode of Nightline that profiled American soldiers killed overseas. (It owns stations affiliated with all of the networks.) The same year, it tried to get its stations to carry a pre-election film that bashed presidential candidate John Kerry. (Some might even say the First Amendment guaranteeing freedom of speech is only for station owners, not employees nor the public.)

sinclair broadcast group

Its gargantuan size already has liberals worried about its influence on elections.

tv owner population share
http://www.biakelsey.com

Jessell called the “sponsored news” rule antiquated and discriminatory, and claimed “native advertising has been around forever” under “names like advertorial, sponsored content, promoted content and infomercial.”

He also said it’s everywhere, and that print and digital media companies even get paid to invent it.

Plus, the rules may have been OK decades ago when broadcasters were becoming more powerful, rather than today when they face new competition from “aggressive digital giants.”

And he trusts viewers will eventually spot the advertising and change channels or media.

But I disagree. First, I don’t give viewers as much credit. There needs to be a separation — between news and opinion, as well as advertising — and I’d hate to be a journalist losing credibility by following Sinclair’s unique requirements.

I do admit with more competition, a broadcast license is no longer a license to print money as it used to be.

tv airwaves

But the airwaves belong to the public. TV stations have special responsibilities. Owners who don’t like them should be in a different business.

Anybody can print a newspaper, start a website, or even shoot material for a cable channel if they can get it carried.

Meanwhile, broadcasters get special protection like must-carry on cable systems, or they can demand money to be carried — which is much more common. (Then, of course, the network they’re affiliated with will demand a chunk of cash. It’s called reverse compensation.)

There used to be strict limits as to how many stations an owner can own. They’ve practically disappeared. Orders come from out of the area.

Owners were not allowed to own two stations in the same city. Now they can under certain circumstances.

Owners were not allowed to own two stations in neighboring cities (a grade-B overlap), since people who live in between can pick up both. Now they can.

Station owners are fighting like hell to be able to own newspapers. I believe the only one allowed without being grandfathered in that was OK was WNYW-Fox 5 in New York. Otherwise, the New York Post would’ve gone out of business. But then Fox also bought WWOR-Channel 9 and got rid of its news department — a big blow to New Jersey. (Fox’s newspaper business was later spun off into a different company.)

new york post
from WikiVisually

You give them an inch and they ask for a foot!

Look at this example in an ad on Rick Gevers & Associates’ website and newsletter!

many stations

That’s six stations and not a joke!

The two Democrats on the five-member FCC pretty much called the Sinclair fine peanuts because Sinclair aired the sponsored content 1,723 times on 77 stations, has had trouble with the FCC before and grossed $2.7 billion in revenue last year. The fine could’ve been $82 million.

Go to the article’s website and check out the comments. My favorite:

Fair enough Harry. (1) Remove broadcasters’ FCC licenses. (2) Charge broadcasters 8% of gross annual revenue for the right to transmit on the public airwaves. (3) Remove all special treatment regarding cable/satellite “must carry and retrans.”

Jessell’s response:

1) broadcasters could police airwaves privately; 2) station owners paid plenty for most of their frequencies; few got them for free; 3) retrans could be privatized and broadcasters would get the same amount of money. I have no love of must carry.

Did you notice the first part? Somebody else commented:

Broadcasters POLICE THEMSELVES??? haaaaaaaa, hysterical

And that person commented in a separate post:

Harry Jessell – is this particular article “End Discriminatory Regs Against Broadcast” – PAID FOR, in any way, shape or form?

What I wrote (using my own name):

Broadcasters use the public airwaves. Unlike other media, the airwaves broadcasters use belong to the people. They need to be protected, and the government has every right to regulate broadcasters in exchange for letting them use those airwaves. Throughout the decades, the government has been more and more lenient with broadcasters, letting them own more and more stations, and in closer proximity to each other, and licencing them for a longer time. If broadcasters don’t like it, then they should give up using the public’s airwaves that don’t belong to them and get into one of those other businesses you mentioned. Then they won’t have to worry about public service.

I think Sinclair should consider itself lucky. Very lucky.

I hope the underdog Eagles are as lucky in the NFC Championship against Minnesota and make it to the Super Bowl!

Philadelphia Eagles